The ongoing pandemic has changed many things around us – the way we hang out, the way we get and enjoy our favourite food and even the way we recharge after a long day at work. And while a lot has changed in our lives over the past few months, some things, thankfully, have remained constant. With this insight, McDonald’s India West and South has launched its new campaign that celebrates the brand’s unwavering commitment to serving safe, hygienic and delicious food to its customers in a changing world.
The campaign also highlights the brand’s convenience channels –including contactless delivery, take out and on-the-go that enable customers to savour their favourite McDonald’s food whenever, wherever and however they like it as well as its heightened safety and hygiene processes across the same.
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The brand has launched three TVCs that highlight brand trust and convenience. Conceptualized by DDB Mudra, they show how despite families not being able to come together like before, on account of the new social distancing norms and the increased sanitization requirements, the joy of enjoying a McDonald’s meal has remained the same. They also focus on the new convenience channels launched by the brand to ensure that customers continue to get their favourite food in the safest and convenient way. These TVCs are further customized for different markets across West and South India and will be deployed across a strategic mix of TV and digital in key McDonald’s markets.
Speaking on the launch of this new campaign, Arvind RP, Director – Marketing & Communications, McDonald’s India West and South says, “The ongoing pandemic has brought about significant changes to our lives. At the same time, it has helped us find new ways to connect, communicate and celebrate little joys of life with our families, friends and with those around us. With this campaign, we want to assure our customers that while the world has changed, our commitment to serving them in the best way possible hasn’t.”
“Midnight snack bingers. Fri-daters. Work lunchers. Coffee cravers. We’ve all missed our comfort food. With this campaign being the brand’s first since lockdown, we wanted to assure everyone that, while a lot has changed around us impacting how we get together, share, and bond over our favourites, what hasn’t changed is the taste, safety and memorable moments associated with McDonald’s,” adds Shagun Seda, Creative Head, DDB Mudra West.
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