In an attempt to highlight the vulnerability of children and young people towards getting affected by the dark aspects of the internet, the New Zealand government has launched the Keep It Real Online campaign. The campaign was created by Motion Sickness, New Zealand. It’s a 360-degree campaign that would be rolled out over the next few weeks.
It included films around themes such as pornography, online grooming, inappropriate content and online bullying. These focus on how parents should approach these topics with their kids with sensitivity. Resources to do so have also been released by the authorities.
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One of the important aspects highlighted in the narrative is how they should keep a check on what the children consume online as well as keep a cool head if they realise the child is consuming something they shouldn’t be consuming. The conversation that follows should be one without judgement.
Led by the Department of Internal Affairs and developed in consultation with the Office of Film and Literature Classification, Netsafe and the Ministry of Education, the campaign is the government’s attempt to support parents and caregivers to keep their children safe online. Each of the four films has been released in 30 seconds and 1-minute versions.
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