The Nickelodeon campaign will be brought to life through an interactive contest where kids need to tune in to all-new episodes of Rudra Mon-Fri 7:25 pm and give missed calls on the number flashing on their television screens to stand a chance to win a specially curated magic box. The campaign will be further amplified on digital and social with interactive games and gifs, ambient visibility and groundswell in key metros like Mumbai with mall chains like Inorbit, Infinity, Oberoi to name a few.
SONIC will be adding the sparkle and a whole lot of masti to your Diwali plans with the ultimate adventures and comic capers of the Golmaal Jr gang with all-new episodes every day at 1:30 pm, to keep kids entertained and the festive spirit alive. This campaign will be further amplified with a cross channel TV plan with spots on popular GECs, music and movie channels and engaging content across social media and video platforms like TikTok, Instagram and Facebook along with specially designed ads on YouTube.
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The brand will also see spots in 150 cinema screens for the mega festive blockbuster release Houseful 4 across key HSM U markets. The groundswell will further be amplified through ambient media in malls across crucial markets. The visibility will be strengthened with strategic alliances, van activations in multiple states and a lot more.
The festive mania will continue across the franchise with Nick Jr., where kids will get an opportunity to win a play date jamboree with their favourite Peppa Pig. All they need to do is click a selfie while watching new episodes on their television screens and upload their picture on the channel website and they could be one of the many winners for Nick Jr’s Play Date with Peppa.
Dial-a-toon is a festive initiative that will make kids feel special on their birthdays by giving them a chance to speak to their favourite Nicktoons like Motu, Shiva, Rudra, Dora & SpongeBob to name a few. Kids need to dial an IVRS number, select which toon they would want to be wished by and feel delighted.
Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18, said, “Nickelodeon has always curated many priceless and unmatched entertainment experiences for kids. We are sure that our high decibel Nick and Sonic campaign will connect with kids across the country and pioneering initiatives like Dial-A-Toon will create memorable moments for kids and help them forge an everlasting bond with their beloved toons.”
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