The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournamen. In response to the heightened social media chatter that followed from fans who are questioning their heroes and team in the form of memes and comments; Star Sports launched Khel Bolega, IPL 13 campaign along with the BCCI.
Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar ) surrounding VIVO IPL when the player performances will speak for themselves – with the hashtag #KhelBolega, translated in English as – “The Game will do the Talking”. The performance by their favorite teams will also give fans a chance to silence all the #Bakar from opposing fans as well.
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The TVC, conceptualized by the in-house creative team of Star India, highlights the non-stop fan chatter and features plenty of colorful motifs and pop culture references symbolizing the pan India nature of the VIVO IPL.
The film was released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and Digital and is a start to an integrated marketing communications campaign to the season. The 13th edition of the VIVO IPL will have both non-live and franchise-based shows have been planned in the run up to the season, with special programming during the length of the tournament. Super Funday will also be back for VIVO IPL Season 13 with the show’s spotlight on kids’ who will have entertaining interactions with cricket experts and Bollywood celebrity guests.
The 13th edition of VIVO IPL which begins on March 29th will be broadcast in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali apart from English and #SelectDugout
Campaign credits:
Creative: Star India Internal team
Production House: Radhika Produces Films
Director: Suresh Triveni
Executive Producer: Radhika Sawhney
Editor: Shiv Panikar
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