The new logo unveiled by Stryder is part of an extensive branding overhaul and in sync with the brand’s mission to give a superior and state of the art product experience to its customers. The bicycle brand is currently in transition from Tata Stryder to Stryder.
Commenting on the new development Rahul Gupta, Business Head, Stryder said, “Our new brand identity connects our bold attitudes with the personality of our consumers. In such challenging times, we recognise the need to be more customer-centric and moving to the new brand design completes this transformation for us.”
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The logo has been developed keeping in mind the millennial buyers, their preferences, and changing global trend. “New projects are in pipeline and will get rolled out as soon as the market situation post-COVID-19 improves. We are confident that our new offerings will surely win the consumer’s heart and make Stryder as their first choice.”
Stryder started manufacturing bicycles in 2009 and is today available at over 4000 retail outlets across India.
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