‘Vi’ from Vodafone Idea Limited, has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to commence from September 19th, 2020. The brand has acquired the co-sponsorship rights of the live broadcast of the T-20 premier league which will be held in Abu Dhabi, UAE, and telecast on the Star Sports network.
The sponsorship announcement comes close on the heels of the telecom operator, Vodafone Idea Limited’s rebranding under a unified brand – Vi. The brand will leverage its association with IPL, in its 2020 edition, to help enhance awareness, build relevance, and engage with the audience.
Brand Vodafone has had a long-standing association with IPL since the beginning of the sporting event in 2008. Brand Idea has also actively participated in the previous editions of the tournament as the sponsor of many teams. The unified brand, Vi will aim to bring digital-based experiences for Indian audiences this season.
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Referring to Vi’s association with Dream11 IPL 2020 as the co-presenting sponsor, Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited, said, “Cricket is a religion in India, and Dream11 IPL as the property offers broader engagement with the audience than just as a sport, over a two months’ window. As a company, we have had a very long association with IPL. I am delighted that now, with the launch of Vi, we are carrying this legacy forward. Our association with Dream11 IPL 2020 will provide Vi, instant connect with millions of viewers, and I am confident that this will not only help build awareness of Vi but also help in building relevance and customer confidence. I am sure Indians will be delighted to see us back on Dream11 IPL, albeit in a new avatar. Vi is vibrant, exciting, and throbs with the spirit of rising India. Soon after the launch of Vi, the excitement will continue for Indian consumers during their favorite T-20 league.”
“Vodafone & Idea have both associated with Cricket on Star Sports in the past. We are delighted to have them on board yet again in their new brand identity as Vi, and as the co-presenting sponsor for the broadcast of Dream11 IPL on Star Sports. We believe that the massive reach of the Star Sports network will help them take Vi’s new brand identity and proposition to millions of viewers across India,” said, Gautam Thakar, CEO – Star Sports
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