COVID-19 has deeply impacted industries across sectors worldwide. However, Events’ & Experiential sector and Out-of-Home Advertising (OOH) have had the most direct impact.
To give you a perspective, OOH witnessed a progressive 2019. According to the FICCI-KPMG report, it saw a growth of 5% to reach a size of INR 34 billion. However, with the worldwide lockdown to combat the pandemic, the tables turned pretty quickly for the industry.
Despite challenges, OOH advertising attempts to help with social messages on COVID-19 and expressing gratitude to the frontline workers across the world. In India too, we observe a similar trend.
Also read: COVID-19: Nostalgia, re-runs, marathons – TV channels use every weapon in…
Be it the #MatCorona by GPlus back home, or the controversial Mcdonald’s ad on social distancing, the Coca-Cola ad at Times Square or the Burger King’s stay home in Belgium, OOH industry is braving this storm in all possible ways.
Media Samosa takes you through the COVID-19 OOH campaigns worldwide that aim to spread the message of social distancing.
Unacademy by Laqshya Media
#MatCorona by GPlus in Guwahati
Atlanta United FC
We are with you, Atlanta ❤?
Thank you to those serving our city.United We Conquer. pic.twitter.com/bLu8kCkmyn
— Atlanta United FC (@ATLUTD) April 9, 2020
New York billboard campaign for Freedom
Source: Image Link
Burger King- Stay Home
Coca-cola
Alone Together by Ad Council
Source: Image link
Thank you, nurses, by JCDecaux
Source: Image Link
#MyHeroes by Kinetic and DOOH.com
Source: Image Link
Netflix Spoiler Campaign
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