7UP ushers the Durga Puja celebrations in West Bengal with a new festive pack featuring mascot Fido Dido. Right from the striking green of the 7UP brand to the tones of red, white, and golden that are synonymous with the festival, to Fido Dido playing the Dhak – the packs are a multi-faceted representation of all things Pujo.
An ode to the spirit of Pujo, the limited-edition 7UP cans and packs aim to celebrate good over evil with Fido during the occasion. The packs will come with a special QR code that will allow consumers to download exclusive Pujo-inspired WhatsApp stickers of the brand that showcase Fido in a festive avatar, sharing greetings that can be sent to loved ones. The code will also allow consumers to download a fun and entertaining video featuring the brand mascot to spread the Pujo vibes all around.
Speaking about the new packs, Naseeb Puri, Senior Brand Marketing Director, Flavors, PepsiCo India, said, “Pujo, as we all know, is a time that marks the victory of good over evil, a time for festivities & fresh thinking. With 7UP and Fido Dido, we wanted to participate in this rich culture and celebrate the vibrant spirit of Bengal. With our limited edition 7UP festive packs, we’ve tried to capture the Pujo vibe & do our part in adding further freshness to the festive celebrations this year”
The new Pujo inspired labels will be used across 600 ml, 1 liter, and 2.25-liter packs of 7UP and will be available across all modern trade outlets and select e-commerce channels. As a nod to the brand’s commitment towards building the festive vibe, the celebratory branding will also be showcased across hoardings, prominent bus stands, and trams in the state.
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