Festivities have already begun in India and Nexus Malls is all set to make Diwali celebrations even more special this year. Propagating its ‘Happyness Wali Diwali’ campaign this year, is none other than Bollywood star Ayushmann Khurrana, the mall’s ‘Happyness Ambassador’.
Visit #NexusMalls with your loved ones for a #HappynessWaliDiwali. Gift them something they’ll remember forever! #NexusMalls pic.twitter.com/MfCBaw4Je1
— Ayushmann Khurrana (@ayushmannk) October 1, 2019
Also Read: Dulux unveils new TV campaign with Boman Irani
Happiness is enhanced manifold when Diwali is celebrated with your near and dear ones and to communicate the same, all nine malls under the portfolio of Nexus Malls have launched a digital Ad campaign featuring Ayushmann. Conceptualized and created by Ogilvy and What Works production house, this is the first time ever a mall company has launched an Ad campaign featuring a Bollywood actor.
The Ad campaign will be relevant for all the nine assets under the portfolio of Nexus Malls and will be promoted across print, outdoor, radio and digital mediums. The film’s story revolves around a man who is upset about being away from his family on Diwali. When noticed by Ayushmann’s character, he arranges for the man’s parents to visit him, adding happiness to his Diwali.
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