Recorded between June 20 and June 26, BARC Week 25 data suggests Lux Toilet Soap was the highest spender with 22772 insertions. It was followed by Horlicks (16812), Amazon.in (16535), PolicyBazaar.com (16196), Surf Excel Easy Wash (14503), Dettol Toilet Soaps (13549), Wheel Active 2 in 1 (12726), Close Up Ever Fresh (12645), Godrej No. 1 Soap (12126) and Sunsilk Black Shine (11877).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 292536 insertions. It was followed by Reckitt Benckiser (India) Ltd (84987), Godrej Consumer Products Ltd (67256), Brooke Bond Lipton India Ltd (46500), ITC Ltd (41791), Procter & Gamble Home Products (36676), Procter & Gamble (30234), Amazon Online India Pvt Ltd (24555), Cadburys India Ltd (20293) and Ponds India (19034).
Source: BARC India
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