Taking design inspiration from German technology, Grafdoer, a new wave in premium category bath fittings, kitchen sinks and the sanitary ware industry, has launched its first-ever TVC and digital commercial. This range is endorsed by actress and model, Karishma Sharma.
The video shows Karishma Sharma fully mesmerised with the latest bathware and kitchenware range introduced by Grafdoer. The campaign follows a 360-degree approach with BTL activations that include promotional schemes for trade partners and retailers across India. It aims to establish that one can’t get over the aesthetic feeling emerged from the Grafdoer products.
Commenting on the launch, Vinay Jain, CEO & President, Grafdoer, said “With our latest range of Grafdoer sanitaryware & kitchenware, we aim to deliver the desired satisfaction to the Indian consumers, who are looking for premium yet value for money products. The festive season is around the corner, and the majority of the people tend to renovate their beautiful homes in this season.”
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“This range is for those, who are looking for best-in-class accessible range for the highest appeal. Subsequently, Karishma through her stylish approach and various stints in Indian television series seemed the right fit for us, henceforth, we on-boarded her,” he added.
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