Haldiram’s has launched the #HaldiramsCare campaign to promote social distancing for people visiting their food restaurant outlets. Created by Option Designs, the campaign focusses on customer safety.
Being a service of the customers, Haldiram’s wanted to make a responsible comeback post lockdown that prioritises the health and safety of the customers where the employees and customers form the intricate part of the endeavour so that latter can indulge in their favourite delicacy while abiding by the measures necessary for social distancing.
Through the tagline “Delicious bhi Dooriyaan bhi” the brand emphasizes on the seating arrangement where consumers are requested and restricted to maintain 6 feet distance from individuals to create a temporary practice of social distancing for a safe dining experience and to maintain the permanent love of Haldiram’s.
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“Through the campaign, we wanted to convey Haldiram’s sensitivity towards its consumers’ health while establishing it as a brand that stands firm to its promises of fulfilling the customer’s expectations,” said Rahul Gandhi, the managing director of Option Designs.
Rajat Rastogi, Manager Marketing, Haldiram’s, says: “With the coming in of unlock, consumers are wanting to restart life but are hesitant against the heightened health concern. At Haldiram’s, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign highlighting the social distancing along with the favourite food restaurants reassures the customers that by following #HaldiramsCare safety protocols they can entertain themselves to quality food experience in a safe environment.”
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