Nestlé POLO launches 3 new packs to further strengthen its proposition of ‘POLO keeps you cool’. Priced at the popular price point of INR 10, these new packs are aimed at offering more product propositions to the young consumers. The new POLO range will be available in outlets across the country.
The new Nestlé POLO Extra Strong with a stronger mint made with Menthol and peppermint flavour is being positioned as an ideal companion for times when you need that extra cooling. The new Nestlé POLO Paan comes with green coloured rings to give consumers a modern, cool experience of Paan, which they can enjoy anywhere, anytime. In collaboration with The Scribbled Stories, NESTLÉ POLO has launched packs with micro tales printed in the inside part of the packets.
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Commenting on the new initiative, Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Over the last many years, NESTLÉ POLO with its unique proposition of Mint with a hole has provided unmatched freshness and cooling for millions of Indian consumers. In the current context, everyone is going through a lot of stress as they are forced to live restricted lives without friends, without doing the things they love and at the same time, deal with various uncertainties. POLO with its unique shape, taste and freshness and a witty brand language, encourages consumers to look at the positive side of everything; and thereby stay cool.”
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