GoBefikar, the campaign, communicates the brand’s promise of offering an amazing stay experience with GoStays, availability of standard rooms for prices as low as INR 799, along with other functional benefits. Backed by market and customer insights, the campaign addresses concern of price-conscious Indian travellers, who look for enriching travel and comfortable staying experience at hotels, at affordable prices.
Designed to connect with all travel cohorts – from couples to students, from families to solo travellers, the campaign reinforces GoStays’ value proposition to offer standardized amenities and services comprising free Wifi, AC, television, and clean washrooms along with 100 per cent money-back guarantee.
In the television commercial, Deepika Padukone will be seen familiarizing two young travel enthusiasts on the benefits of GoBefikar — who are left amazed at the various stay services offered by GoStays’ certified hotel properties. The commercial evokes a feeling of surprise and instils a sense of assurance amongst travellers as it concludes with the statement ‘Isey kehtey hai guarantee’.
Part of a multi-channel campaign, the commercial will run for five weeks across television and social media channels.
Sharing thoughts on the new campaign, Sunil Suresh, Chief Marketing Officer, Goibibo said, “With more and more Indians wanting to spend their leisure time travelling and exploring new places, we want to give them a hassle-free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.”
Commenting his thoughts on designing the campaign Hemant Misra, Managing Director, MagicCircle Communications Pvt. Ltd. shared, “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations.”
Credits for the campaign:
- Agency: MagicCircle Communications
- Managing Director: Hemant Misra
- Executive Creative Directors: Dheeraj Renganath and Natwar Singh
- Creative Team: Shreya Sarkar, Anaida Sen & Manvesh Bose
- Account Management: Alankrita Narula, Kunal Sharma and Mahima Randhawa
- Planning: Prakash Dharmarajan
- Client: Goibibo
- Production House: Chrome Pictures
- Director: Amit Sharma
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