Austin-based Dell became India’s Most Desired Brand (MDB) according to the seventh edition of the TRA research report 2021, up to five ranks from the previous year’s 6th position beating four-time leader Samsung Mobile Phones. Mi from Xiaomi secured the 2nd position in India gaining ten ranks from the 2020 report.
The home-bound consumers showed a high preference for Televisions and ranked LG Televisions the 3rd place, 9% MDI (Most Desired Index) behind the previous ranked with a climb of twelve ranks over the previous year, closely followed by Samsung Televisions in the 4th position. Apple iPhone fell three positions to be ranked as 5th in the report. The annual report is the seventh in the series that lists India top 1000 desired brands of India arrived through research conducted among 2000 consumer influencers from 16 Indian cities. The consumer insights and brand analytics company also publishes TRA’s Brand Trust Report, whose 11th position was published in December 2020.
Oppo made a gain of 27 ranks over the previous year to occupy the 6th position, followed by LG Refrigerators at 7th with a gain of 22 ranks over the 2020 report. Samsung Mobile phones fell by 7 ranks over MDB 2020 to take the 8th rank in the current report. Sony Entertainment Television, the Hindi GEC, fell by 5 ranks to 9th this year despite a growing consumption of TV content and Vivo gained 13 ranks taking 10th place in the current report.
Chandramouli, CEO, TRA Research, launched the report and said, “Dell in the Laptop Category has made significant strides in gaining pole position as India’s Most Desired Brand. Of the 1000 brands listed in the report, the top 50 lists 18 Indian brands, 9 US brands, 8 South Korean brands, and 7 Chinese brands. There are 29 categories among the top 50 showing a diverse consumer choice, however, Mobile Phones are the most Desired Category with 9 entrants, followed by Laptops and Televisions, with 4 brands each.”
“The seventh edition of TRA’s Most Desired Brands will be remembered as tumultuous at the least. Among the top 1000, the Super-Categories which added a significant brand count is, Stationery up by 83%, Healthcare up by 42%, Manufacturing up by 40%, and Gadgetry up 21%. Super-Categories which have reduced in the brand count are Apparels down by 38%, Retail down 33%, and BFSI down 21%. It’s not difficult to guess why pens and pencils have become more desirable than banks during the pandemic”, Chandramouli, added.
The COVID-19-related brands feature in the Most Desired list with six Covid vaccines listed and Covaxin leading this group, and four brands in Ayurvedic Immunity Supplements with Patanjali’s Immunocharge leading the list.
Other significant category leaders in this TRA’s Most Desired Brands report include ICICI Bank, LG leading two more categories of Washing Machines and Refrigerators, BMW beating its two German rivals to lead Four-Wheeler (Luxury), IPL team CSK beats MI as the Most Desired, Godrej Interio leading Furniture Retail, Livpure taking top position among Water Purifiers, CEAT upping it by 142 ranks to lead Tyres, AMD leading in Semiconductors in its’ debut year, SBI Mutual Fund climbing by 392 ranks to lead the Category, Astral taking a lead in Pipes Category, Aachi topping the Spices list, Okaya in the Inverter Batteries segment, Somany ranking first in Ceramics, and Himalaya Opticals leading in Eyecare Retail.
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