Netflix has announced the launch of a fully owned, live-action, full-service post-production facility globally in Mumbai, operational by June 2022.
As per the update, it will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work. With innovation and collaboration as the key focus, the facility will help pioneer advanced media management workflows that will allow a seamless partnership with India’s post-production community.
Netflix also highlighted how the Indian audiences love high quality and diverse stories available on-demand to suit their tastes and moods. They said, “We saw this last year with an increase in viewing of stories across formats, genres, and languages. Whether it’s our favorite preschool hit series Mighty Little Bheem, International Emmy winning series Delhi Crime, or our beloved films like Guilty, Ludo, Pagglait, and Paava Kadhaigal, it’s been an incredible ride.”
The brand is committed to India and has invested ₹3,000 crores in local programming over 2019 and 2020 to build a universe of Indian stories. “This March, we announced our lineup of 41 titles featuring more variety and diversity – from the biggest films and series to gripping documentaries and reality, and ingenious comedy formats. We launched NetFX last year, a platform that enables multiple Indian artists to work on VFX for titles globally.”
The platform is also investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, scriptwriting, and other aspects of creative production. It wants to continue to contribute to the Indian creative community. “We want to continue to contribute to the Indian creative community. Our goal is to keep improving the overall experience for our talent and industry partners and equip them with the best resources to tell authentic stories in the most engaging manner. We are in a golden age of entertainment in India – this is the best time to be a creator and consumer of great stories”, they added.
Speaking on the development, Vijay Venkataramanan, Director, Post-Production, Netflix India, said, “We are excited that Mumbai will be home to this wonderful creative space. This reinforces our commitment to India’s entertainment industry as we continue to empower creators with the best resources to tell great stories.”
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