GroupM has elevated Krystal Olivieri to the role of global Chief Innovation Officer. As per the new role, Olivieri will be responsible for elevating, enhancing, and streamlining GroupM products and solutions in collaboration with the group’s agencies and partners, including start-ups to help unlock growth opportunities while aiming to advance GroupM’s purpose of being responsible for shaping the next era of media where advertising works better for people.
Previously, Olivieri has helped create, develop and scale some of GroupM’s privacy and data products and solutions, including the Data Ethics Compass that was launched in February. Prior to the development, she also led data strategy and partnerships globally for GroupM, where she helped distill industry changes and define future strategies for clients and the business.
“Clients realize growth when their agency partners have the tools and offerings that transcend a rapidly evolving industry and community viewpoint”, said, Krystal Olivieri, Global CIO, GroupM. “The Responsible Investment Framework, for example, moves us all toward a more sustainable supply chain, and I’m excited to work alongside our agencies, community, and clients to develop solutions that tangibly further this mission. Beyond this, I am excited to continue to help brands navigate the unknown and accelerate the great work across GroupM in areas that aren’t yet mainstream”, she added.
The innovation team, composed of 80% women, will work in partnership with the agencies to design, incubate, scale and, in some cases, develop homegrown or co-developed products and solutions. This team will also work closely with Investment/Partnerships, Services, and Choreograph to identify and co-develop partner-oriented innovation opportunities.
“We’ve made a lot of progress toward our goal to create operational efficiencies and better leverage our scale to innovate, differentiate and create sustained value for clients,” said, Christian Juhl, Global CEO, GroupM. “Krystal is no stranger to this, as evident in the innovation-led products and solutions, she helped conceive and co-design throughout the years, including the Data Ethics Compass launched with Mindshare and Unilever. I’m really looking forward to seeing Krystal and the Innovation team scale, for and with clients, in close partnership with the agencies.”
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