Bewakoof.com has partnered with Coca-Cola to launch an exclusive merchandise range including fashion apparel like joggers, T-shirts, footwear — flip flops, slippers, and backpacks for men, women, and all gender. The designs on the product range have been inspired by Coca-Cola’s Red, white and black colors. They are inspired by classic Coke bottles, which is nostalgic to Coke’s fans here who love a retro touch in their wardrobe also.
Since its inception, Coca-Cola has amassed unprecedented cultural cache and is undeniably among the most recognized & culturally important brands in the world. Bewakoof x Coca-Cola is a collection showcasing the brand’s love for the 135 years young sentiment that is ‘Coca-Cola’ – a global brand that provides billions of moments of refreshment every day.
And with this collaboration, we have tried to capture the unique identities & DNAs of both these brands.
Prabhkiran Singh, Founder, and CEO, Bewakoof, says, “Coca Cola is one of the few global brands which is as relevant as it was a century ago. Most of us have grown admiring and launching their collection for our customers is an absolute delight. Our brand has always stood for expressions and we believe Taste the Feeling is such a powerful expression that it has taken the brand Coca-Cola beyond being a beverage brand.”
Amit Mahajan, Director: Design & Buying — Bewakoof, says, “Coca-Cola is one of those brands that inspire emotions of happiness. Little moments of joy are how people see Coca-Cola as a brand. And we at Bewakoof believe in spreading smiles through our unique humor. Hence, in this collection, we tried to bring to life some of the things people love about both of the brands – self-expression and fun. We stand by the vision of spreading hope and positivity, which our consumers will enjoy sharing with their friends and family”
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