Newspapers have established themselves as a crucial part of every Indian’s daily quota of information. Due to their strong editorial policies and fact-checking mechanisms newspapers help quell misinformation, thereby generating an exchequer of trust and accountability with their readership. In sync with its product category, The Times Group has launched the ‘Want My Paper’ campaign to empower Indians to reclaim news authenticity by availing the trustworthy daily newspaper.
The campaign consists of sharing posters on social media and the creation of a portal called wantmypaper.com, asking readers to fill a form to get newspapers delivered to them. The users can choose between offerings such as The Times of India, The Economic Times, Navbharat Times, Maharashtra Times, Bangalore Mirror, Mumbai Mirror, Pune Mirror, Ahmedabad Mirror, Vijay Karnataka and Ei Samay.
Leave no room for fake news circulated online. Go to basics. Adopt print. The truth. The word. No fakes. #wantmypaper #newspapers @TOIIndiaNews @timesofindia https://t.co/7ADZXkkANd
— Malini Menon (@catchmalini) June 12, 2020
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The Times of India stresses the importance of newspapers to help establish accountability through incisive reportage. Unlike with digital media, newspapers do not ration news categories for people by placing filters, they place daily information spanning multiple genres directly in the hands of the readers, providing them with the opportunity to be informed without virtual barriers or preference-based censorship.
Additionally, their non-intrusive nature leaves no room for unwanted data-mining, provides greater contextualize, and drives a seamless experience by obliterating pop-ups and banners, the newspaper group asserts as part of the campaign.
Sanjeev Bhargava, Director – Times of India said, “Newspapers are the guardians of democracy – they keep the public well informed about the important goings-on, and help shape public opinion on key ongoing issues of national interest. With growing scientific evidence that newspapers are safe, and that there’s really no risk of catching an infection from them, our #WantMyPaper campaign is aimed at nudging our ardent readers about what they’re missing out without their trusted newspaper in their hands.”
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