Kellogg India launched Froot Loops® to strengthen its offerings in the cereal category. A 285gms box of Froot Loops® is priced at INR 175/-. Kellogg’s Froot Loops® is a multigrain cereal and has been available in the global markets since 1963. The cereal variation has consistently been a part of pop culture.
Speaking on the launch, Sumit Mathur, Director Marketing, Kellogg South Asia said, “Our vision is to make Kellogg’s the most loved kids brand in India by “making the mundane fun” for them. We’ve already made milk chocolatey with Kellogg’s Chocos and now with the launch of Kellogg’s Froot Loops, we are adding a new element of playfulness by making it fruity & colorful. Froot Loops is loved globally and Indian families have time and again asked us to bring the portfolio to the market. In true Froot Loops style, we hope to make their morning’s frootilicious & crunchilicious.”
Froot Loops® is being manufactured locally at the Kellogg’s® manufacturing units in India to ensure faster downstream operations while enabling real-time upscaling based on geographical demand trends. The product is now available in supermarkets, hypermarkets, and general stores, across all major cities in India. Kellogg has also partnered with popular e-commerce and delivery partners like Amazon and Big Basket among others, to upscale distribution and cater pan-India.
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