Hill+Knowlton Strategies (H+K) has announced the introduction of their global specialism Content + Publishing Strategy to its India operations.
With the launch of this service, H+K India will deliver content and publishing strategies spanning the entire paid, earned, shared, and owned model. The team is backed by experts in data and analytics, digital media buying, and designers to ensure ideas across earned, owned, paid, and shared spaces for local and global clients in various industries and sectors.
Shubhangi Mehta joins H+K India as Director of Content + Publishing Strategy to drive this new offer within the country, and will lead, develop and deliver strategies for a wide range of clients. She will be connected to the H+K Innovation & Creative regional hub in Dubai, which fuels H+K’s future strategy for communications.
Commenting on the announcement, Abhishek Gulyani, CEO for Hill+Knowlton Strategies India, said, “I am very excited to launch our Content + Publishing Strategy specialism in India, furthering our content marketing capabilities across the country. We believe purpose-driven communications along with high-impact innovative campaigns help brands to standout and build key differentiators. With our new offering, not only will we deliver best-in-class Content + Publishing Strategies, but we will also be able to provide clients access to the best of our creative talent across H+K’s global network.”
He further added, “We welcome Shubhangi into the H+K family. Clients increasingly look to H+K for deeper understanding of content trends to help align their communications and business objectives. With Shubhangi’s extensive experience and in-depth knowledge, she will bring fresh thinking, perspective and ideas for our clients across varied sectors.”
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