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Home Industry Update BARC Week 17 top brands list feature PolicyBazaar, Dettol & Lizol

BARC Week 17 top brands list feature PolicyBazaar, Dettol & Lizol

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Recorded between April 25 and May 1, BARC Week 17 data suggests PolicyBazaar was the highest spender with 15723 insertions. It was followed by Dettol Toilet Soaps (14810), Lizol (14202), Disney+Hotstar VIP (14024), Harpic (13705), Santoor Sandal and Turmeric (13017), Amazon Prime Video (12144), Social Message-Zee Network (11786), LIC-Corporate (11046) and Colgate Dental Cream (10585).

screenshot-2020-05-08-at-4-49-00-pm-7124913 Source: BARC India

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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 106243 insertions. It was followed by Reckitt Benckiser (53865), Brooke Bond Lipton India (30861), Wipro Ltd (22047), ITC Ltd (21603), Colgate Palmolive India Ltd (20692), P&G Home Products (19728), Indya Interactive Services Pvt Ltd (19138), Godrej Consumer Products Ltd (18758) and Zee Entertainment Enterprises Limited (17692).

screenshot-2020-05-08-at-4-50-58-pm-9388762 Source: BARC India

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