Amidst the hustle-bustle of financial markets, lies Fort, the host to the yearly cultural festival Kala Ghoda. The theme for 2020 was ‘Zest.’ People inclined towards cinema, dance, food, heritage walks, literature, music, standup comedy, theatre, design and architecture, and visual arts, are all present there. And where the public lies, brands follow. Kala Ghoda Art Festival 2020 brand installations were seen charming many.
India Post presented waves of communication that had stamps decorated over it as its installation. It showed how postal services functioned during the 1940’s and had postcards written by people, stating the importance of postcards even in 2020. Postmen and postwomen were witnessed to demonstrate the e-banking services offered by the postal services company.
The interactive installations by brands that partnered with the Kala Ghoda Art Festival aimed to strengthen ties and resonate with the youth. With the intent of increasing brand connect, Jaslok Hospital influenced people to take the pledge of donating their organs. Ketto India conducted a fundraising program; NMIMS’ Balwant Sheth School Of Architecture represented the work of its architecture students.
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Enhancing consumer experience through artwork acted as a chance to instill brand ethos. Pidilite encouraged visitors to decorate its installation with colorful embellishments, putting experiential marketing strategies into practice.
Pearl Academy
Pidilite
Wizcraft
India Post
Jaslok Hospital
Ketto India
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