Shemaroo Entertainment is launching a new Hindi GEC – Shemaroo TV. A free to air channel, it targets the Hindi Speaking Markets of India with the tag line ‘Badalte Aaj Ke Liye.’ Shemaroo TV aims to connect, interact, and reach out to families who are continuously looking to adapt to new changes. Launching on 1st May 2020, the channel will be available to audiences on all major DTH operators and cable networks.
In these trying times, when audiences have limited options to holistic family entertainment, Shemaroo TV aims to bridge the gap by offering comprehensive content of shows such as Devon Ke Dev…Mahadev, Dil Se Di Dua Saubhagyawati Bhava, Great Indian Laughter Challenge, and many more.
The media and entertainment conglomerate recently launched its Marathi movie channel – ‘Shemaroo MarathiBana’.
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Commenting on the launch of Shemaroo TV, Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences.”
Adding to the statement, Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Limited, said, “If we see the current TV space and particularly the Free To Air space, there is a large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, along with original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”
The channel also launched a brand campaign video that emphasizes the changing times and how families are aspiring and adapting to the new era, thus highlighting the tagline ‘Badalte Aaj Ke Liye.’ Shemaroo TV will also be available on Shemaroo’s OTT platform ShemarooMe.
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