Eros Now has announced the expansion of its content strategy with the upcoming launch of Eros Now Prime. The first partnership for Eros Now Prime is a strategic multi-year deal with NBCUniversal International Distribution.
As part of this agreement, Eros Now subscribers in South Asia will have access to some of the most talked-about series from NBCUniversal, in addition to the existing Eros Now library, which is comprised of over 12,000 movie titles, original shows and music, as well as short-format content through Quickie, Eros’s short-format video content offering.
The platform has deep penetration and distribution in Tier 2 and Tier 3 markets, with only Indian-language content as part of the platform. However, with the advent of Eros Now Prime, the brand hopes to serve the global Indian citizen across metro cities and beyond.
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The titles that would be soon available on the platform include Will & Grace, Four Weddings and a Funeral, New Amsterdam, Belgravia, Downtown Abbey, Devils, Catherine the Great, Suits, Pearson, Temple, Bluff City Law and Council of Dads.
“With a growing focus on regional language and local content to cater to the next billion-user market, we are addressing users who increasingly view themselves as ‘global citizens’ and aspire to connect with places, people, and ideas beyond their locale. This will influence the persistence of English-language content, films, music consumption and networking on social media,” commented Rishika Lulla Singh, Chairman & CEO- Eros Digital.
Belinda Menendez, President & Chief Revenue Officer, Global Distribution and International, NBCUniversal, said, “We are delighted to collaborate with Eros Now as an OTT partner for the South Asia market. This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal’s vast catalogue of comedy and drama series for many years to come.”
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