Recorded between May 16 and May 22, BARC Week 20 data suggests Harpic Power Plus/Bath Cleaner was the highest spender with 14408 insertions. It was followed by Lux Toilet Soap (14293), Horlicks (12270), Dettol Toilet Soaps (12113), Harpic Bathroom Cleaner (11710), Lizol (10472), Mobile Premier League (10388), Lifebuoy Toilet Soap (9484), Social Message-Star Network (9452) and ENO (9245).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 131495 insertions. It was followed by Reckitt Benckiser (67418), ITC Ltd (44235), GCMMF (22381), Godrej Consumer Products Ltd (22143), Procter & Gamble (19666), Wipro Ltd (19574), Brooke Bond Lipton India (18695), Colgate Palmolive (17162) and Zee Entertainment Enterprises Limited (16080).
Source: BARC India
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