The Somaiya Group has appointed Pitchfork Partners Strategic Consulting LLP as its strategic communication partner. The consultancy won the mandate for all parts of the group: healthcare, education, rural development amongst others. Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build a corporate reputation through multi-channel, integrated programmes.
The Somaiya Group comprises a diversified portfolio which includes — Somaiya Education, Somaiya Health, Somaiya Rural Development, Somaiya Art & Culture, Godavari Biorefineries Ltd, Somaiya Sustainability, Somaiya Trust and Kitab Khana.
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Speaking on this appointment, Samir Somaiya, Chairman & Managing Director, Somaiya Group says, “Pitchfork Partner’s strategy aligns with our communication objectives. We serve society and have built a decades-long legacy. With this partnership, we aim to build our corporate reputation further and use Communication & public relations to reach out to all our stakeholders.”
“We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It’s our privilege to use our expertise for a revered group like Somaiya,” added Jaideep Shergill, Co-founder, Pitchfork Partners.
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