Netflix’s Squid Game popularity has turned the show into a phenomenon that’s increasingly enveloping the world’s imagination. It has brought a lot of attention to Korean artists and art, an explosion in interest that has been brewing up for a while, thanks to K-pop music and K-dramas. It has also led to an increase in the popularity of actors associated with the show, including HoYeon Jung, who plays the role of Kang Sae-byeok. HoYeon Jung will now be joining the Louis Vuitton family as the Global House Ambassador for Fashion, Watches, and Jewellery.
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Ever since the show gained prominence, Jung has amassed about 15 million followers on Instagram. In fact, she is reportedly the most followed South Korean actor on the platform. Jung has been modelling since she was 16 and has walked the ramp for several fashion brands including Marc Jacobs, Max Mara and Fendi. She has also been on the cover of Vogue and Harper’s Bazaar.
“I immediately fell in love with HoYeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,” said Nicolas Ghesquière, creative director at Louis Vuitton.
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