Bajaj Allianz Life has announced the appointment of actor Ayushmann Khurrana as its brand ambassador to promote its products and digital services across offline and online mediums. Ayushmann will feature in the life insurer’s next campaign, Smart Living, which encompasses its Term Plan – Smart Protect Goal and the new digital service – Smart Assist. It will run on major TV channels as well as rolled out on major digital platforms.
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Commenting on the new campaign and signing up Ayushmann Khurrana, a first for the life insurer, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “The refreshed brand narrative, relevant to new customer risk-mitigation mindset, is anchored on Ayushmann, who embodies our brand ethos of trustworthiness, innovativeness, authenticity and responsibility.”
Ayushmann Khurrana, Actor and Brand Ambassador for Bajaj Allianz Life said, “I am delighted to partner with Bajaj Allianz Life in its journey towards enabling Life Goals of India. A trusted and Smart Life Insurance plan is a reliable back up to your family’s Life Goals. Amongst several innovative offerings, its differentiated Term Insurance Plan and the innovative digital service – Smart Assist, precisely answers the needs of protection and contactless yet assisted transactions.”
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