Airtel has launched a new commercial, Recharge Revolution. During the nationwide lockdown, communication remains a key requirement and should be seamless. Stranded due to the novel pandemic, the only hope for everyone is to stay connected to their loved ones and to be well-informed about the situation. Scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu and directed and produced by Equinox Films, the film highlights the importance of communication and Airtels’ efforts to ensure connectivity.
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The commercial was shot in 4 cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown. All precautions against COVID-19 were taken by the team headed by Annum Waris, Producer, Equinox Films in the making of the film.
Talking about the process of making the commercial, Nitin Parmar, Director, Equinox Films said, “These are tough times for filmmakers but as the famous saying goes, the show must go on. You have to keep challenging yourself and look for new ways to stay relevant. If you’re in the business of filmmaking, you have to embrace technology and make the most out of it. The Airtel commercial brought an opportunity for us to experiment and reinvent as ad filmmakers. We are extremely thankful to the actors, their families, and home support for their cooperation in filming this commercial amidst the lockdown.”
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