Jaro Education has appointed Mirum India to implement marketing automation solutions. It is one of the pioneers in the executive education space, aiming to help the universities and institutes to develop online and technology-based programs while catering to the needs of working professionals who can benefit from these courses.
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The brand has chosen the Salesforce Marketing Cloud platform to automate its key marketing process with Mirum India as the implementation partner. Mirum India from the WPP group will be responsible for the onboarding and implementation of the Salesforce Marketing Cloud solution, for the client. Mirum will also focus on lead generation and lead nurturing for the client.
On winning the account, Mihir Karkare, EVP, Mirum India, said, “Mirum has a great experience in implementing Salesforce Marketing Cloud solutions for EdTech companies. With 9 years of experience in the marketing automation domain, we are confident of delivering the best-suited solution for Jaro Education.”
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