Media Mantra has bagged the public relations mandate of the Indian Gaming League (IGL) – a Mumbai based Esports Gaming startup. The agency will be managing the brand’s image as a consultant and handle media duties, strategic PR, and reputation management.
Speaking about the development, Udit Pathak, Founder, and Director, Media Mantra said, “We are very happy to get an opportunity to manage the media presence of a brand like the Indian Gaming League. Yash is a young entrepreneur and Indian Gaming League is an innovative brand that will not only give us an opportunity to explore Esports Gaming segments even further but it will also give us a new direction for us to work with a lot of fresh ideas and initiatives.
We believe that PR and communications play an essential role in brand building and reputation management, especially start-ups. With our fresh perspectives and creativity, we are confident that we will add value to the brand’s over-all representation in the segment.”
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On the appointment of the new PR team, Yash Pariani, CEO & Founder, Indian Gaming League said, “Online gaming and E-sports is booming in India and along with investments in a company’s growth and user engagement, it is important to build awareness and the brand’s positioning amongst the audience. We are happy to have chosen Media Mantra as our media agency, for their media expertise and reputation management skills. While we are diversifying in India amongst the gaming segment and other technology partnerships, we are certain that our partnership with Media Mantra will convert into a beneficial alliance for us. ”
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