Recorded between August 22 and August 28, BARC Week 34 data suggests Lizol was the highest spender with 19887 insertions. It was followed by Lux Toilet Soap (17235), Dettol Toilet Soaps (16731), Surf Excel Easy Wash (15671), Horlicks (13998), Dettol Liquid Soap (13108), Dettol Antiseptic Liquid (13108), Wheel Active 2 in 1 (12794), Lifebuoy Toilet Soap (12115) and Colgate Dental Cream (11649).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 255882 insertions. It was followed by Reckitt Benckiser (India) Ltd (169769), ITC Ltd (40999), Brooke Bond Lipton India Ltd (39559), Godrej Consumer Products Ltd (39490), Colgate Palmolive India Ltd (29076), Cadburys India Ltd (25441), Ponds India (24429), Procter & Gamble (21663) and Wipro Ltd (17926).
Source: BARC India
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