The wow-factor, tongue-in-cheek one-liners, witty – Amul adverts are quintessential to many such attributes. Its unmatched ability to highlight moments and marquee events through puns stands out from the rest. With the much-awaited IPL 2020 now unfolding, Amul IPL campaigns across Print & OOH, through the years caught our attention.
With some ‘spot-on’ one-liners, encapsulating the big-ticket moments from the series, Amul topicals have often garnered mixed reviews, especially in the case of some infamous incidences. Rahul DaCunha, MD & Creative Head, DaCunha Communications, who has created adverts for Amul for years, once shared, “In the 21 years that I’ve been the campaign custodian, we’ve poked fun and parodied but never viciously. Our spoofs and satirical messages have been welcomed sportingly by both politicians and popular figures, actors, and anarchists.”
Capturing moments such as the ‘Gayle Galore’ back in 2011, CSK win in 2018, lauding cricketers & celebrities, or punning the controversies, Amul advertising reinvents itself every year.
Also read: COVID-19: How OOH campaigns evolved in the wake of the pandemic
Whether the brand continues to leverage IPL 2020 or no, its one-liners will perpetually entertain the audiences. With IPL matches going on, Media Samosa traverses through some of the best of Amul IPL campaigns across mediums.
IPL Season 1 (2008) – Manoranjan ka Baap, Karmayudh
IPL Season 2 (2009) – Ek Desh Ek Junoon
IPL Season 3 (2010) – Welcome Home
IPL Season 4 (2011)- Bharat Bandh
IPL Season 5 (2012) – Aisa Mauka fir kaha milega
IPL Season 6 (2013) – Jumping Jhapak
Also read: Mascot Diaries: Adventures of the Amul Girl…
IPL Season 7(2014)- Bulawa Aya hai
Champions of IPL 7.
Posted by Amul on Tuesday, 3 June 2014
IPL Season 8 (2015)- India Ka Tyohar
IPL Season 10 (2017) – #10SaalAapkeNaam
#Amul Topical: RCB’s disappointing results at IPL 10
Posted by Amul on Thursday, 4 May 2017
IPL Season 11 (2018) – Best v/s Best
#Amul Topical: CSK win their third IPL title! pic.twitter.com/IWzzssNJbo
— Amul.coop (@Amul_Coop) May 28, 2018
IPL Season 12 ( 2019) – Mumbai Indians Win
Other adverts
#Amul Topical: Stormy clouds over Indian cricket! pic.twitter.com/SUM44MdjYj
— Amul.coop (@Amul_Coop) June 23, 2017
If we have missed out on any of your favorite Amul IPL campaign, write to us at [email protected] or let us know in the comments below.
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