Godrej Ezee, a liquid detergent brand, has unveiled a new TVC, setting the mood for winter. The film emphasizes the product’s effectiveness as a specialized liquid detergent for winter clothing. It features a family that’s discussing the various aspects of being prepared for the winters. Ezee is added to the narrative as a must-have for the same.
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Sharing his thoughts, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleaning for them, without damaging the delicate fibre.”
Commenting on the TVC, Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson Mumbai, said, “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woollens? Ezee unlike others is a true specialist without which your woollens will be unprepared for the winter!”
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