Tata Power has launched its first ever pan-India digital and print ad campaign titled ‘SOLAROOF’ – “Kamai Badhaye Dildaar Banaye”. The campaign lays emphasis on the environmental needs and commercial benefits to inspire consumers to adopt environment-friendly energy solutions.
The company, in collaboration with Wunderman Thompson India, has conceptualised – ‘DILDAAR’, a video ad, which promotes the concept of adoption of solar power at homes, offices, institutions and industries as a sustainable and economical solution to their energy needs.
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Commenting on this campaign, Ravinder Singh, Chief – Solar Rooftop Business, Tata Power said, “As the leading power utility of the country, it is our constant endeavor to contribute to protecting the environment through cleaner and greener ways of consuming energy. With ‘SOLAROOF’, we wish to create awareness around our smart and sustainable Solar Rooftop solutions and help customers across the country to migrate to cost effective and environment friendly energy solutions.”
Tista Sen, Regional Creative Director, Wunderman Thompson said, “The future begs the question what kind of planet are we leaving behind for our children. In this context solar energy and sustainability are what the campaign embraces. Tata Power advocates life that harnesses the energy of the planet in an economical and easy to adopt way that is also financially viable. A combination of advocacy and a lifelong commitment that will make the brand resonate across homes in India.”
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