Axis Bank has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers deals and discounts …
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Industry Update
Isobar launches AI-powered mobile campaign for Bobbi Brown’s new product launch
by adminTargeting a group of consumers with specific skin concerns caused by adverse weather conditions was identified as an opportunity to …
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Industry Update
BIC Cello appoints PR Pundit as its Strategic Communication Partner in India
by adminBIC Cello has appointed PR Pundit as a strategic communication partner for India. PR Pundit will be responsible for driving …
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The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in …
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Building on the support for Indian language for ad solutions, Google India announced support for Marathi for Google AdSense. With …
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The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) unveiled the flagship report of the media and entertainment …
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InterviewsTelevision
Our TG is middle-class Bengali women & we believe in creating inclusive content: Samrat Ghosh
by adminLike every other sector, the Media and Entertainment industry too transcended into a VUCA situation when the production of fresh …
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Vigor Media Worldwide has bagged the PR mandate of Ruchira Green Earth, India’s leading manufacturer of Lithium batteries and allied products for various applications. The …
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Bikano, the snack and packaged food manufacturing company has recently launched a TVC about the difference between any plain bhujia …
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Industry Update
The Womb partners with IGP.COM on Global campaign to bring relationships closer
by adminIGP.com is India’s largest online gifting store offering the best selection of curated gifts, flowers, cakes & personalized products for …