Puma and Sonic are joining forces ahead of Sonic the Hedgehog’s release. Sega’s famous blue video game character will be …
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Axis Bank has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers deals and discounts …
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Industry Update
Isobar launches AI-powered mobile campaign for Bobbi Brown’s new product launch
by adminTargeting a group of consumers with specific skin concerns caused by adverse weather conditions was identified as an opportunity to …
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Industry Update
BIC Cello appoints PR Pundit as its Strategic Communication Partner in India
by adminBIC Cello has appointed PR Pundit as a strategic communication partner for India. PR Pundit will be responsible for driving …
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The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in …
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Building on the support for Indian language for ad solutions, Google India announced support for Marathi for Google AdSense. With …
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The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) unveiled the flagship report of the media and entertainment …
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InterviewsTelevision
Our TG is middle-class Bengali women & we believe in creating inclusive content: Samrat Ghosh
by adminLike every other sector, the Media and Entertainment industry too transcended into a VUCA situation when the production of fresh …
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Vigor Media Worldwide has bagged the PR mandate of Ruchira Green Earth, India’s leading manufacturer of Lithium batteries and allied products for various applications. The …
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Bikano, the snack and packaged food manufacturing company has recently launched a TVC about the difference between any plain bhujia …