The development has been introduced in light of opening avenues for brands to create a shopper experience in the emerging …
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Ankur Ogra has joined Tata Sky Binge OTT as Head of Growth. Before this, Ogra was working with Blinkit (Grofers) …
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HP India has partnered with the art and craft icon Harun Robert aka ROB under their #PrintPlayLearn campaign. As a part of the collaboration, two …
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Industry Update
Alcohol brands increased their ad spends on digital media to 24% in 2020: Zenith Report
According to Business Intelligence – Alcohol: Beer + Spirits Report by Zenith, the Alcohol adspend in 12 key markets will …
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Havas Group has announced its third acquisition in India in 2019 – Shobiz – an experiential agency. In May this year, …
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Ahead of VIVO IPL 2021, Disney+ Hotstar VIP rolls out TVC to reinforce new entertainment choices EPIC Channel’s Regiment Diaries …
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SA Tourism (South African Tourism) and Netflix, have agreed to explore joint opportunities that will benefit both organizations to showcase …
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Amdocs has announced the findings of a study of over-the-top (OTT) media service markets in the Asia Pacific. Among Indian …
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Vodafone Idea Ltd. has announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G. With the …
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According to the latest half-yearly TAM AdEx report for TV, Ad Volumes saw a drop of 15% in Jan-Jun 2020 over …