New research from Resulticks showcases the challenges faced by marketers in India. The top two being- the inability to act …
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Industry Update
Dentsu Aegis Network restructures rural marketing division under Hyperspace
by adminThe development has been introduced in light of opening avenues for brands to create a shopper experience in the emerging …
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Ankur Ogra has joined Tata Sky Binge OTT as Head of Growth. Before this, Ogra was working with Blinkit (Grofers) …
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HP India has partnered with the art and craft icon Harun Robert aka ROB under their #PrintPlayLearn campaign. As a part of the collaboration, two …
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Industry Update
Alcohol brands increased their ad spends on digital media to 24% in 2020: Zenith Report
by adminAccording to Business Intelligence – Alcohol: Beer + Spirits Report by Zenith, the Alcohol adspend in 12 key markets will …
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Havas Group has announced its third acquisition in India in 2019 – Shobiz – an experiential agency. In May this year, …
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Ahead of VIVO IPL 2021, Disney+ Hotstar VIP rolls out TVC to reinforce new entertainment choices EPIC Channel’s Regiment Diaries …
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Industry Update
SA Tourism and Netflix collaborate to showcase the region and heartland stories
by adminSA Tourism (South African Tourism) and Netflix, have agreed to explore joint opportunities that will benefit both organizations to showcase …
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Industry Update
44% users spend more on mobile when bundling OTT services: Ovum-Amdocs survey
by adminAmdocs has announced the findings of a study of over-the-top (OTT) media service markets in the Asia Pacific. Among Indian …
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Vodafone Idea Ltd. has announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G. With the …