GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool …
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In its 20-year journey across the world, IIFAs was staged for the first time in Mumbai this year — the heart of Bollywood. The …
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Industry Update
4 in 5 Indian consumers will reduce shopping expenditure post lockdown: LitmusWorld-RAI Consumer Survey
As retailers climb back on their feet under Unlock 1.0, the industry might have to brace itself for a sustained …
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In the recently released report on ‘The 2020 State of Finance App Marketing Report for APAC region’, AppsFlyer indicates that …
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In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using …
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Keeping in mind the unprecedented livelihood disruption caused across the country and especially in the media and entertainment sector, the …
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Lodestar UM onboarded Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, Viji will be responsible …
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ALTBalaji, with more than 74 Hindi originals and with a pricing of 300/year for a subscription has recently announced its …
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A new global record, and a reach of more than 100 Mn daily users on the platform Hotstar, India’s largest …
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Bengal is known for its love for sweet curd and now Metro Dairy the quintessential Bengali brand, making its foray …