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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Beardo Ropes in Vicky Kaushal as Ambassador for Fragrances
Media Samosa
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July 12, 2022
Advertising
PhonePe launches campaign focused on 2-Wheeler insurance
Advertising
Boost enters the gaming universe with WCC
Advertising
Havas Worldwide (Creative) appoints Jigisha Chawla as EVP, Gurgaon
Advertising
WinZO ropes in Bhuvan Bam as brand ambassador
Advertising
Bayer Consumer Health launches interactive mobile ads for Saridon
Media Samosa
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August 27, 2021
Advertising
Hindware launches second-leg of its campaign ‘Thoughtful Is Beautiful’
Media Samosa
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August 27, 2021
Advertising
Parle Products launches three new snacks under Chakeens brand
Media Samosa
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August 26, 2021
Advertising
Samsung India signs Alia Bhatt as its new face
Media Samosa
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August 20, 2021
Advertising
Meril ropes in MS Dhoni as brand ambassador for CoviFind
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August 16, 2021
Advertising
Parle Marie releases Maharashtra focused television campaign
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August 10, 2021
Advertising
Myntra ropes in Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan as...
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August 4, 2021
Advertising
Domex initiates an ambush campaign against Harpic
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July 27, 2021
Advertising
Max Bupa Health Insurance rebrands as Niva Bupa
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July 23, 2021
Advertising
Duroflex onboards Alia Bhatt as its brand ambassador
Media Samosa
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July 19, 2021
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INDUSTRY UPDATE
Industry Update
Tata Consumer Products elevates Puneet Das as President – Packaged Beverages,...
Industry Update
Red Label launches ‘Old Friends’ TVC
Industry Update
GroupM India appoints Ritika Taneja as Head of E-commerce
Industry Update
SHEROES acquires Naaree.com; appoints founder Priya Florence Shah as Group Editor
