Recorded between April 4 and April 10, BARC Week 14 data suggests Dettol was the highest spender with 31596 insertions. …
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Industry Update
AdSpend pressures to linger due to weak economy & lower domestic consumption: KPMG Report
by adminThe report highlights that media consumption overtime has tended to be income inelastic, however the current environment could result in …
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Industry Update
OPPO follows footsteps of guerilla marketing with a drone light show in Mumbai
by adminOPPO created an aerial spectacle of 250 drones showcased at a drone light show held in Mumbai. The marketing innovation by a …
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Industry Update
Bacto-V forays into hand hygiene category, launches campaign with Ramya Krishnan
by adminCavinKare’s Bacto-V has stepped into the hand hygiene category with the launch of hand sanitisers and hand wash. To support …
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Industry Update
The One Club names Mumbai's Abha Narain Lambah jury chair for ADC 100th Annual Awards
by adminThis year’s initial group of 10 jury chairs consists of: Advertising — Doerte Spengler-Ahrens, CCO, Jung von Matt SAGA, partner, Jung von Matt, …
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TAM AdEx-Mirroring Y 2020 for Print Advertising indicates categories with most ad share volume, Lockdown vs Unlockdown trends, leading advertisers …
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Industry Update
Amit Malhotra named as Managing Director, Southeast Asia, and India for HBO Max
by adminWarnerMedia has announced that Amit Malhotra will join the company later this month as Managing Director for HBO Max in …
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DLF has announced the appointment of Prashant Gaurav Gupta as the Business Head for the Luxury Malls of DLF. Gupta …
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SIP Hop Song was launched in 2019 as a means by ICICI Prudential Mutual Fund to reach out to people …
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Omnigel recently launched its first-ever TVC to strike a chord with Indians while reinforcing how the pain relief gel can …