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Media Samosa
Home
Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
Aishwarrya Chakraverty
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July 28, 2020
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya Bhat, Jio Studios
Interviews
We spend 50% of marketing budgets on TV & 40% on digital: Anurag Kumar, Tata Sky
Interviews
Zee Marathi gained 4% share in the genre during the lockdown: Amit Shah, Zee Marathi
Interviews
Interview: With Khushiyon Wali Feeling, Sony SAB aims to be looked at as a brand with a heart, says Vaishali
Interviews
Interview: Marketing is part science part magic in a manner of...
Sneha Yadav
-
April 30, 2019
Interviews
Food trends are fueled & validated on social media: Amit Nair,...
Aishwarrya Chakraverty
-
February 12, 2020
Interviews
Percent of people listening to radio an hour+ daily has increased:...
Aishwarrya Chakraverty
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May 27, 2020
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj...
Jagruti Verma
-
July 16, 2019
Interviews
Interview: Kent RO chooses ICC World Cup 2019 to pitch their...
Sneha Yadav
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May 24, 2019
Interviews
Interview: It is not Television vs OTT but how both can...
Aishwarrya Chakraverty
-
August 19, 2020
Interviews
Western India continues to be a key region for us: Rajeev Sehgal...
Jagruti Verma
-
December 10, 2020
Interviews
I preferred the ‘old abnormal’ to this ‘new normal’: Ram Madhvani,...
Aishwarrya Chakraverty
-
June 15, 2020
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya...
Sneha Yadav
-
April 22, 2020
Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Aishwarrya Chakraverty
-
September 9, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
September 9, 2019
Interview: Raju Vanapala explains citizen journalism at play on Way2News
August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
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INDUSTRY UPDATE
Industry Update
Snapdeal partners with Hungama Play for video streaming services
Industry Update
Value 360 Communications bags brand PR & communications mandate for Extramarks
Industry Update
Slow Content appoints Syed Amjad Ali as Chief Operating Officer
Industry Update
Madison Media Omega wins Media AOR for Lifestyle and Spar
