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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Media Samosa
-
November 9, 2021
Interviews
Interview: World Cup gives an opportunity to reach Tier II & III cities: Nikhil Arora, GoDaddy India
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj Duhan
Interviews
With production halted, everyone will face a vacuum in content: Ashish Golwalkar, SonyLIV
Interviews
Western India continues to be a key region for us: Rajeev Sehgal on Jeeru rebranding
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in...
Media Samosa
-
May 25, 2022
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO...
Sneha Yadav
-
June 8, 2021
Interviews
Interview: Marketing is part science part magic in a manner of...
Sneha Yadav
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April 30, 2019
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
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January 17, 2020
Interviews
Interview: Earlier ‘Content was King’, now it’s only ‘Original Content’ which...
Sneha Yadav
-
March 30, 2021
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj...
Jagruti Verma
-
July 16, 2019
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle...
Aishwarrya Chakraverty
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November 15, 2019
Interviews
Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal
Media Samosa
-
July 10, 2019
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya...
Sneha Yadav
-
April 22, 2020
Interviews
With production halted, everyone will face a vacuum in content: Ashish...
Aishwarrya Chakraverty
-
June 19, 2020
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INDUSTRY UPDATE
Industry Update
Parle Agro assigns media mandate to MediaCom India
Industry Update
Havas Group India launches internship program ‘Havas SPARK’
Industry Update
Mintel announces Matthew Nelson as new Global Chief Executive Officer
Industry Update
Essence to be Mamaearth’s integrated media agency
