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Media Samosa
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Interview
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Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Radio FCT revenues fell to 80% during first 90 days of lockdown: Monalisa Mandal, Fever FM
Aishwarrya Chakraverty
-
August 12, 2020
Interviews
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT platform: Pankaj Chhaparwal
Interviews
Interview: Radio is not limited to FM anymore shares Shivangini Jajoria, Ishq FM
Interviews
Zee Café’s TV-First approach has made us disruptors in the category: Kartik Mahadev, ZEEL
Interviews
Interview: Kent RO chooses ICC World Cup 2019 to pitch their International Expansion
Interviews
Education, Healthcare & teleshopping major categories of concern post Consumer Protection...
Saloni Surti
-
August 4, 2020
Interviews
Percent of people listening to radio an hour+ daily has increased:...
Aishwarrya Chakraverty
-
May 27, 2020
Interviews
We saw a growth in non-prime time viewing as well during...
Sneha Yadav
-
September 7, 2020
Interviews
Interview: We wanted to target homemakers: Dilen Gandhi, Pepsico India
Saloni Surti
-
June 25, 2019
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop...
Aishwarrya Chakraverty
-
June 4, 2021
Interviews
For massification of non-cricket properties, high entertainment quotient & localization is...
Sneha Yadav
-
December 22, 2020
Interviews
Zee Marathi gained 4% share in the genre during the lockdown:...
Aishwarrya Chakraverty
-
June 24, 2020
Interviews
We have had a growth of about 15-20% across Sony SAB...
Media Samosa
-
January 18, 2019
Interviews
Larger discussion is around the content of news channels: Mohit Joshi
Media Samosa
-
October 29, 2020
Interviews
Interview: Association with BCCI has helped us in building an affinity...
Media Samosa
-
June 18, 2019
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INDUSTRY UPDATE
Industry Update
The Mavericks India wins PR mandate for Razorpay
Digital
Disney+ Hotstar set to launch on April 3
Digital
Disney+ Hotstar Premium to launch all 31 Seasons of ‘The Simpsons’
Industry Update
Jasneet Kaur to join BharatPe as Chief Human Resource Officer
