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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Our TG is middle-class Bengali women & we believe in creating inclusive content: Samrat Ghosh
Aishwarrya Chakraverty
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July 1, 2021
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin Shenoy, Viacom18
Interviews
It’s an ‘AND’ world, not an ‘OR’ world where TV & OTT cater to different consumption needs of the consumers: Kartik Mahadev, ZEEL
Interviews
For massification of non-cricket properties, high entertainment quotient & localization is must: Rajesh Kaul, SPN India
Interviews
Snackable content drives Red FM: Nisha Narayan, Red FM & Magic FM
Interviews
Interview: Radio is not limited to FM anymore shares Shivangini Jajoria,...
Aishwarrya Chakraverty
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August 26, 2019
Interviews
Interview: Earlier ‘Content was King’, now it’s only ‘Original Content’ which...
Sneha Yadav
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March 30, 2021
Interviews
Interview: Kent RO chooses ICC World Cup 2019 to pitch their...
Sneha Yadav
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May 24, 2019
Interviews
Combination of TV & digital works well for us: Sachin Dingankar,...
Saloni Surti
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May 14, 2019
Interviews
We have had a growth of about 15-20% across Sony SAB...
Media Samosa
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January 18, 2019
Interviews
South has always been an essential market for us: Sukhpreet Singh,...
Aishwarrya Chakraverty
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September 17, 2020
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
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January 20, 2020
Interviews
Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International
Saloni Surti
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May 22, 2019
Interviews
With production halted, everyone will face a vacuum in content: Ashish...
Aishwarrya Chakraverty
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June 19, 2020
Interviews
Interview: Raju Vanapala explains citizen journalism at play on Way2News
Jagruti Verma
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August 12, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
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7UP’s recent TVC urges consumers to Think Fresh
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Expanding big ecommerce beyond metros: Challenges and the road ahead
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INDUSTRY UPDATE
Industry Update
Diageo India partners with Omnicom Media Group India to launch engaging...
Industry Update
Truecaller appoints Rishit Jhunjhunwala as Managing Director, India
Industry Update
Wavemaker India bags media mandate for Chumbak
Industry Update
Genesis BCW elevates Deepshikha Dharmaraj to CEO BCW India Group
