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Media Samosa
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Interview
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Education, Healthcare & teleshopping major categories of concern post Consumer Protection…
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy,…
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan…
Interviews
Digital & Social Media have been our go-to mode of communication:…
Interviews
Best way to buy & sell any channels that go digital…
Opinion
Opinion
While battling the pandemic think mobile-first…
Opinion
Why Retail needs to go Phygital?
Opinion
The ripples effects of ad fraud
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
Movements/Update
Dettol & PVR Cinemas get into a strategic partnership to promote…
Movements/Update
House of Cheer launches Happyness.me for Corporates
Movements/Update
The Times Of India launches #WantMyPaper campaign
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Interview: Kent RO chooses ICC World Cup 2019 to pitch their International Expansion
Sneha Yadav
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May 24, 2019
Interviews
Best way to buy & sell any channels that go digital is through programmatic: Bharat Khatri, Xaxis India
Interviews
Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International
Interviews
Zee Café’s TV-First approach has made us disruptors in the category: Kartik Mahadev, ZEEL
Interviews
Interview: To succeed in the healthy snacking category, we need an influencer: Anupam Bokey, RP- Sanjiv Goenka Group
Interviews
Interview: Kent RO chooses ICC World Cup 2019 to pitch their...
Sneha Yadav
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May 24, 2019
Interviews
Interview: Radio is not limited to FM anymore shares Shivangini Jajoria,...
Aishwarrya Chakraverty
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August 26, 2019
Interviews
Zee Marathi gained 4% share in the genre during the lockdown:...
Aishwarrya Chakraverty
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June 24, 2020
Interviews
Food trends are fueled & validated on social media: Amit Nair,...
Aishwarrya Chakraverty
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February 12, 2020
Interviews
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT...
Sneha Yadav
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March 17, 2020
Interviews
Interview: To succeed in the healthy snacking category, we need an...
Sneha Yadav
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February 6, 2020
Interviews
Best way to buy & sell any channels that go digital...
Aishwarrya Chakraverty
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July 3, 2020
Interviews
Interview: With Khushiyon Wali Feeling, Sony SAB aims to be looked...
Jagruti Verma
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August 9, 2019
Interviews
Digital & Social Media have been our go-to mode of communication:...
Aishwarrya Chakraverty
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July 6, 2020
Interviews
Interview: World Cup gives an opportunity to reach Tier II &...
Saloni Surti
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May 20, 2019
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INDUSTRY UPDATE
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