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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Media Samosa
-
November 9, 2021
Interviews
Interview: World Cup gives an opportunity to reach Tier II & III cities: Nikhil Arora, GoDaddy India
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj Duhan
Interviews
With production halted, everyone will face a vacuum in content: Ashish Golwalkar, SonyLIV
Interviews
Western India continues to be a key region for us: Rajeev Sehgal on Jeeru rebranding
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in...
Media Samosa
-
May 25, 2022
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO...
Sneha Yadav
-
June 8, 2021
Interviews
Interview: Marketing is part science part magic in a manner of...
Sneha Yadav
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April 30, 2019
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
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January 17, 2020
Interviews
Interview: Earlier ‘Content was King’, now it’s only ‘Original Content’ which...
Sneha Yadav
-
March 30, 2021
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj...
Jagruti Verma
-
July 16, 2019
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle...
Aishwarrya Chakraverty
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November 15, 2019
Interviews
Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal
Media Samosa
-
July 10, 2019
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya...
Sneha Yadav
-
April 22, 2020
Interviews
With production halted, everyone will face a vacuum in content: Ashish...
Aishwarrya Chakraverty
-
June 19, 2020
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INDUSTRY UPDATE
Industry Update
Parle Agro assigns media mandate to MediaCom India
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Havas Group India launches internship program ‘Havas SPARK’
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