Gaana has launched an entertainment feed on its app. Called Buzz, the in-app content feed would feature a variety of content about trending and popular artists, albums and movies. The platform’s users will be able to enjoy songs uninterrupted by auto-playing videos on mute while scrolling through the feed.
Lyrics from popular songs will also be hand-picked and curated into lyrics cards that users can share via WhatsApp with their friends or family. Gaana users can mark favourites and share posts from the feed with a single tap, which will also help the brand personalise their feed based on their interests.
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Speaking at the launch, Gaana CEO Prashan Agarwal said, “After the runaway success of Gaana Videos earlier last year, we wanted to create a one-stop destination for digital entertainment destination for our users. Our latest innovation, Gaana Buzz is a part of our ongoing effort to offer something new & fresh every time a user logs into the app. This personalised in-app machine learning-led personalised content feed will enable every Gaana user to stay on top of trending news articles and videos about their favourite b-town stars, artists & internet celebrities.”
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