Recorded between May 23 and May 29, BARC Week 21 data suggests PolicyBazaar was the highest spender with 19628 insertions. It was followed by Lux Toilet Soap (18769), Horlicks (14088), Pears (12037), Harpic Power Plus/Bathroom Cleaner (11460), Clinic Plus Shampoo (10793), Mobile Premier League (10742), Dove Cream Bathing Bar (10241), Godrej No. 1 Soap (10234) and Wheel Active 2 in 1 (10174).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 211641 insertions. It was followed by Reckitt Benckiser (47080), ITC Ltd (38056), Godrej Consumer Products Ltd (35802), Brooke Bond Lipton India Ltd (24150), PolicyBazaar Insurance Brokers Private Limited (19628), Procter & Gamble (18231), Wipro Ltd (18038), Zee Entertainment Enterprises Limited (17980) and GCMMF (17483).
Source: BARC India
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