Recorded between May 30 and June 5, BARC Week 22 data suggests Lux Toilet Soap was the highest spender with 25245 insertions. It was followed by Horlicks (15810), Clinic Plus Shampoo (13742), Dove Hair Fall Rescue (12287), Sunsilk Black Shine (12045), Pears (11614), Santoor Sandal and Turmeric (11446), Close Up Ever Fresh (11241), Surf Excel Easy Wash (11159) and Lifebuoy Toilet Soap (10757).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 273346 insertions. It was followed by Brooke Bond Lipton India Ltd (31088), Reckitt Benckiser (India) Ltd (24866), ITC Ltd (20175), Colgate Palmolive India Ltd (18968), Zee Entertainment Limited (18585), Wipro Ltd (17583), Godrej Consumer Products Ltd (13333), Cadburys India Ltd (11721) and Smithkline Beecham (11269).
Source: BARC India
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