Recorded between July 4 and July 10, BARC Week 27 data suggests Lux Toilet Soap was the highest spender with 17523 insertions. It was followed by Dettol Antiseptic Liquid (16940), PolicyBazaar.com (16227), Santoor Sandal and Turmeric (12893), Surf Excel Easy Wash (12632), Horlicks (12433), Wheel Active 2 in 1 (12109), Dettol Toilet Soaps (10926), Fair & Lovely Advanced Multivitamin (10878) and Close Up Ever Fresh (10497).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 272916 insertions. It was followed by Reckitt Benckiser (India) Ltd (103531), Brooke Bond Lipton India Ltd (41837), Godrej Consumer Products Ltd (41145), ITC Ltd (40154), Wipro Ltd (31601), Cadburys India Ltd (28787), Colgate Palmolive India Ltd (25138), Ponds India (22767) and Pepsico (18841).
Source: BARC India
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