Recorded between August 8 and August 14, BARC Week 32 data suggests Dettol Antiseptic Liquid was the highest spender with 29636 insertions. It was followed by Dettol Liquid Soap (24385), Lizol (18705), PolicyBazaar (16286), Dettol Toilet Soaps (15431), Lux Toilet Soap (13543), Surf Excel Easy Wash (13438), RummyCircle (13415), Colgate Dental Cream (12682) and Horlicks (10934).
Source: BARC India
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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 199404 insertions. It was followed by Reckitt Benckiser (India) Ltd (178022), ITC Ltd (46077), Godrej Consumer Products Ltd (40003), Procter & Gamble (34159), Colgate Palmolive India Ltd (34096), Cadburys India Ltd (31864), Brooke Bond Lipton India Ltd (27983), Reliance Retail Ltd (25945) and Wipro Ltd (25382).
Source: BARC India
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